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Allyson Stewart-Allen is a world authority on international marketing, US business and inter-cultural working advising European and US organisations growing their presence on either side of the Atlantic. A Californian based in Europe for over 20 years, Allyson applies her fluency in French and German and several years’ consulting experience to the company she founded, through her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group and Hay Management Consultants.
Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite). A worldwide panel of over 17,000 consumers across 17 countries is surveyed on their perceptions and direct experiences of the world’s most recognised brands in four key industry sectors, run once per quarter.
She is also co-author of best-selling book Working with Americans (© 2002 Prentice Hall), the first-ever business manual exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues. The book has received a great response from CNN, Sky News, Financial Times as well as several BBC television and radio programmes. Notably, Working with Americans was the first ‘business’ book to feature at the Hay-on-Wye literary festival. Allyson is also a contributing author in the latest edition of The FT Handbook of Management (Crainer, Dearlove © Pearson Education 2004), Win New Business (Croft, © Thorogood 2002), as well as authoring Marketing in the USA (© UK Trade & Investment 2000) for the British Government’s Department of Trade & Industry.
Areas of Expertise
Allyson advises executives and boards of directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few. Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.
In addition to Allyson’s recent 4-year slot on Sky News Business Report programme as the “Muse of Marketing,” she appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes. Recent keynote conference appearances include Economist Conferences, American Chamber of Commerce Denmark, Institute of Directors Conferences, The Law Society, The British Luxury Council, British American Chamber of Commerce, Inspired Leaders Network, Marketing Society and American Marketing Association on a variety of global marketing trends and developments.
As well as being listed in Who’s Who in the World, Who’s Who in America and Who’s Who Among Women, Allyson has a regular column in Market Leader magazine and is an expert interviewed frequently in The Financial Times, The Wall Street Journal Europe, Business Week, Newsweek and Fortune magazines.
Allyson is a member of the European faculty of Forum Corporation, Institute of Directors and Management Centre Europe. She is also a Fellow of the Marketing Society, Fellow of the Chartered Institute of Marketing, Fellow of the British American Project, an active member of the American Marketing Association, Institute of Directors and serving on the Advisory Board of New York-based Business for Diplomatic Action, the lobbying group working to improve the image of the US internationally. Allyson is also actively serving as a Judge of the UK’s International Business Awards as well as of US-based The Stevie ® International Business Awards.
She holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker. Allyson has been based in London since 1988 and is a US citizen from Los Angeles, California.
She is available as a broadcast interviewee, commentator, management writer or contributor on a number of topics including:
• Managing Americans
• The Impact of International Developments on Global Business
• The Future Consumers of Europe and the USA
• Marketing Planning
• Marketing Communications
• International Strategic Alliances
• Services Marketing Best Practice
• Experiential Branding
• Client Care
• Giving Brands a Soul: Cause Related Marketing
• Corporate Entrepreneurship
• Win New Business and Retain Existing Customers
• Build A Better Marketing Plan
• Essentials of Marketing Management
• Marketing on a Shoestring