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Jason has been described as the UK’s ‘Jamie Oliver of the health and juicing world’ and his books have now sold over a 1/2 million copies in the UK alone. The books/DVD’s have already been translated into Turkish, Portuguese, Danish, Finish, Swedish, Dutch and French and are distributed worldwide.
Jason has worked with hundreds of thousands of people including top athletes, CEO’s, major companies and many ‘celebrities’, including Katie Price (Jordan). Jason was head-hunted by Philips to be the face of their juice extractor in the UK and throughout Europe. The juicer went on to become the best selling juicer in the UK. He is the only well known ‘juicing guru’ in the UK and his message is spreading fast across Europe and the USA. He regularly features in national newspapers/magazines/TV and radio.
Areas of Expertise
Jason researching the benefits of juicing and quickly became the UK face of juicing. Known as ‘The Juice Master’ Jason started to teach people about the wonders of juicing through his books, talks and seminars.
Due to Jason’s passion for juicing he wrote Slim For Life: Freedom from the Food Trap and just 24hours after sending the manuscript to the publishers they called to say ‘it was the best thing they had read on the subject in 10 years’ and so he became Jason Vale the author. He was approached by Moulinex to endorse their juicers and has gone on to publish 6 books, the last of which, ‘7lbs in 7 days’ went on to be a no. 1 best seller with Amazon.
Jason’s enthusiasm, charisma and tell-it-how-it-is style, has got him very well known and Jason often appears on national TV, radio, and in newspapers and magazines.
Jason passion and genuine desire to really help people live a juicy lifestyle has resulted in the development of the amazing ‘Juice Master Retreats’. The retreats teach people about addiction, break them free from the food trap of refined foods, sugar and junk as well as learn all the benefits of juicing. The first retreat opened in April 2005 and he has since run a further 11 retreats, with genuinely unbelievable results.
Jason became a lifestyle coach to Jordan (aka Katie Price) and helped her lose 2 stone within 3 months through juicing, after she gave birth to her second child.
In October 2005 Jason became the face of the Philips juice extractors and he now endorses their product world wide – within less than 12 months their juicer became the best selling juicer in the UK and other European countries.
Jason’s latest book, ‘7lbs in 7 days- Super Juice Diet’ is a guaranteed programme to make significant change through a week of nothing but juice and exercise. It shot to number 1 on Amazon and has been his best-selling book to date.
In 2006 Jason filmed and produced a range of DVD’s on juicing, rebounding (mini-trampolining) and yoga, which are being distributed worldwide.