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Social Entrepreneur Jo Cameron first entered the public consciousness in the hit TV show The Apprentice. She now runs the UK’s first Diversity Jobsite. She has also developed a reputation as a lively media commentator and energetic motivational speaker.
Before Jo became a recognisable face in the media she held several senior management professions in the motor industry ; something of which only a handful of women achieve. She has a Masters Degree and is a qualified engineer.
Jo has overcome the toughest of personal tragedies and now presents her ‘Ten step programme to getting motivated, “Running with the wind” in a style that is guaranteed to get people moving. The first audio programme of the same name officially went on sale February 2007, launching her as a ‘master of motivation’.
“Sometimes life can feel like we are running through a storm but if we keep running hard enough eventually we will come out of the other side. Then we can really understand what it is like to run with the wind behind us”.
Areas of Expertise
She has a Masters Degree in Human Resource Management; a major part of which was a comprehensive study of career progression of ethnic minorities. She is also a member of the Chartered Institute of Personnel and Development and has been teaching at Coventry University on a part time basis for the past four years.
She is passionate about eliminating discrimination in all walks of life.
She is an active charity worker and will be running Race for Life this year. She has also participated in a charity lock at HMP Birmingham and was involved in a project to improve employment chances of ex-offenders.
Her philosophy for life is contribute meaningfully, life live to the full and have a good old laugh at yourself. Most importantly however is to always, always be yourself, as there is room in the world for all of us.
"Jo spoke to one of our largest audiences at West Midlands Women in Business Association. She entertained us with an exuberant presentation peppered with personal anecdotes on how she's overcome personal challenges and changed her purpose in life.
Jo's explanation of how she's making sense of recent personal loss and transforming challenging experiences into positive energy to use in her business struck a chord with many."
Women in Business Association (WIBA)
"Jo's presentation at the Women's Enterprise Conference, was inspiring, enthusiastic and delivered at a pace that engaged the delegates. Jo was informative and gave the women encouragement to go forward with their business ideas. The delegates also welcomed the opportunity to engage with Jo in a Q&A session."
Women in Rural Enterprise
"Jo was an excellent speaker at the Enterprise Spark Awards 2007; she entertained and inspired both the adults and students in the audience. I'm looking forward to working with her again on future projects."