Karen Ormiston, Marketing Trainer, Personal Branding Trainer, Business Speaker, With her practical, no-nonsense approach, Karen is very results focused and works with high performing individuals within any industry sector who are looking to become memorable, stand out from the crowd and attract the attention they deserve. This might be internally in terms of leadership of a team or the whole organisation, when going for promotion or seeking increased responsibility.

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Karen Ormiston

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Background

Karen developed an interest in marketing at an early age and spent her formative years learning her trade within the consumer sector marketing products as diverse as Ski Yogurts and Farmer’s Table Chicken to the Fresh Fruit & Vegetable Information Bureau.

Moving into the business to business sector she worked with a number of leading companies including handling the PR, marketing and promotions for 11 shopping centres within the Prudential’s national retail portfolio.

She devised, edited, co-wrote and project managed the production of A Guide to Towing and Trailers for Indespension Trailers, a project which included securing the support of The Daily Mail.

Following successful interim consultancy projects at two national law firms, Karen developed a niche for marketing within professional service firms, with legal and accountancy firms a particular focus.

Within this arena Karen became fascinated by the level of responsibility that rested on individuals and teams for the successful delivery of marketing initiatives within a service led environment – often with little real support, training or buy-in. This then led to the development of a series of products and tools aimed specifically at raising the profile of the individual within the firm and securing their buy-in and commitment to the growth of the corporate brand by developing and understanding their own unique personal brand.

With her practical, no-nonsense approach, Karen is very results focused and works with high performing individuals within any industry sector who are looking to become memorable, stand out from the crowd and attract the attention they deserve. This might be internally in terms of leadership of a team or the whole organisation, when going for promotion or seeking increased responsibility. Externally the result might be raised awareness for self and firm, becoming memorable to people who can be of maximum benefit to you – such as potential clients, stakeholders and the media, an increased ability to attract the quality of work you desire and deserve.

Karen is a firm believer in practising what she preaches and is actively involved in a number of key networks and organisations including Network for Successful UK Women, Pro Manchester and Toastmaster International speakers club.

She successfully mentored as part of the Diversity Mentoring Scheme working with black and asian students at Manchester universities as well as acting for several years as business advisor on the Young Enterprise scheme.

Given the global appeal of Karen’s work she has recently launched a regular e-newsletter which has already attracted several hundred subscribers and provides a forum for shared discussion concerning branding and the role of the individual for developing their unique authenticity.

With continuous development a keystone to Karen’s philosophy in life, she has recently enrolled on an Arabic and Islamic Studies course.

Areas of Expertise

Karen is considered by clients and alliance partners to be a powerful role model – one of a kind, walking her talk and demonstrating in action the power of a strong, congruent Personal Brand built from the inside out.

She is a very inclusive speaker and audiences report that they often forget that anyone else is in the room, her personal style and openness draws you into her message effortlessly.

People feel empowered by her belief that everyone has the potential for greatness and inspires and motivates her audience to be ‘brilliant, gorgeous, talented and fabulous?’ (with acknowledgement to Marianne Williamson for that powerful phrase)

Karen collaborates with each client to ensure that all material is designed individually to suit their outcomes and requirements.

Her topics include:

An Introduction to Personal Branding for Professionals – unleash the power that is YOU.

Expand Your Brand – aligning your personal brand with that of your corporate doubles value and creates win/win.

An Introduction to Personal Branding Archetypes – discover whether you’re a Best Friend, Charmer, Philosopher or perhaps a Purist, Free Spirit, Adventurer. The power of archetypes as a common language has been widely acknowledged in the product branding arena for some time. And now – archetypes get personal!

Tackling the Impostor Syndrome – how to stop feeling like a fraud even when all the evidence points to your success.

Networking Skills – no set formulas or rules to follow, just simple, no nonsense tips and techniques that are guaranteed to work for you.

Personal Branding DNA™ - a powerful way to answer life’s oldest questions: Who am I? Why am I here? And where am I meant to be Going?

Success as a Choice – the power of focus, positive mental attitude and ‘right action’

Client Comments

Always a pleasure to listen to, Karen’s gentle style belies the power of her message.
Head of Corporate Finance, Chadwick
You always give 110% which is something, as accountants, we love!
Managing Partner, national firm

Your ability to present the topic simply, without fluff and jargon, was much appreciated by our largely academic audience.
Business Development Manager, Bolton University

Well, that got them all talking and thinking!
Corporate Partner, Eversheds

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