Fee band from £ 2000 - 4000
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Michael Dodd is a broadcast journalist and commentator who helps groups and individuals around the world to polish their media engagement skills.
His presentations involve interviewing people in front of the audience - and critiquing them on a big screen - so that large numbers of people can learn vital lessons about media response in a single exciting session.
His work has included speaking trips to Japan, Russia, France, Hungary, the U.S., Finland, Portugal and the Czech Republic.
He helps to upgrade the media performances of top business people and civil servants from a wide range of government departments.
Michael Dodd’s expertise as a media trainer is founded on his work as a London-based media commentator and freelance foreign correspondent.
He is best known amongst British audiences for his weekly live paper reviews on Sky News.
Michael also comments on national and international issues on BBC national television and radio networks. He compiles TV, radio and web reports for foreign broadcasters.
He has been Berlin Correspondent, London Correspondent and Canberra Correspondent for the Australian Broadcasting Corporation and has filed stories from most major European countries and in America.
Michael lectures in broadcast journalism and presentation skills at the University of Westminster. On behalf of the university he received the trophy from the Broadcast Journalism Training Council when two of his post-graduate students won the radio category of the Young Broadcasters of the Year Award.
He received a BBC award from the File on Four programme after his students won the Gold, Silver and Bronze prizes for documentary-making in a competition held to mark the show’s twenty-fifth anniversary.
Areas of Expertise
He is a presentation and media trainer and regularly runs the following workshops for corporate clients.
HOW TO HANDLE THE MEDIA - an interactive presentation with a difference
HOW TO HANDLE THE MEDIA will give you a battery of tips to enable you to respond to media inquiries with aplomb.
It will show you how to get on the front foot with the media, to enable you to initiate positive coverage - for your firm, your clients and yourself.
• How to prepare yourself for interactions with the media and how to adapt the presentation of your material differently for use on radio, television, newspapers and magazines
• How to go into media interviews - including live ones - with confidence
• How to remain composed while standing up to hostile devil's advocate style questioning.
• How to manage the media when stories are running against you
• How the media decides what's news and how journalists formulate interview questions
In training sessions there are opportunities to:
• Try out different approaches in front of the microphone - and have your media performance critiqued.
• Learn to understand how the media operate through participation in a mock media conference allowing you to take on the role of the journalist and to write it up the way a reporter would.
• Write a press release and have it reviewed.
• Learn how to turn your firm's activities into positive news stories that enhance reputations and attract more business.
In this presentation - which is highly informative and entertaining - he explains how the media works and gives tips for doing interviews on radio, television, newspapers and magazines. He shows video examples of what works and what doesn't.
It's highly interactive because after giving various tips he then records interviews with volunteers from the audience. After this he critiques the performances - highlighting the kind of answers which work, and those that need a different approach.
If the volunteer interviewees are up to it he can test them out with "Paxmanesque" questioning to see how they cope.
The volunteers can be organised beforehand with a line of questioning determined by discussion before the session. Alternatively the volunteers can come forward on the spur of the moment while the presentation is going.
The presentation shows how journalists work and how business people and others can utilise this to turn the apparent "crisis" of a media investigation into an opportunity for free positive publicity.