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When it comes to developing and implementing strategies to grow your business, it's easy to feel bombarded by management school rhetoric and hyperbole. There are so many theories about what's 'right' and 'wrong' for companies, that the medium frequently distorts the message.
Robert Craven believes that succeeding in business shouldn't require a degree in management jargon. "In reality, getting the most out of your firm is 'merely' a matter of embracing a few simple truths", maintains the author of best-selling business bible 'Kick Start Your Business, 100 Days To A Leaner, Fitter Organisation'. It seems he may be onto something; the 'Independent' declared his book, with its foreword by Sir Richard Branson, "inspirational stuff."
Areas of Expertise
Robert's passion for Entrepreneurship - helping growing businesses to grow, and making large organisations nimble - has been successfully harnessed by firms right across the commercial spectrum.
"Good businesses focus on: People, what customers want, and strategy and planning. All else is commentary", he argues. "It's this refreshing clarity, coupled with a mildly irreverent (yet always entertaining) presentational style, that's made Robert one of the UK's hottest motivational speakers."
And what's more, he knows what he is talking about. A successful businessman in his own right, Robert spent five years running training and consultancy programmes for entrepreneurial businesses at the esteemed Warwick Business School. He is also visiting professor at Toulouse Business School.
Robert's track record at helping businesses and his broad experience at board level is highly impressive. As a mentor and consultant he works with the MDs and boards of growing businesses. As a seminar leader, he addresses the fields of Entrepreneurship, customer focus and the psychology of success.
Every enterprise, from humble start-ups to powerful multinationals can apply Robert's practical solutions to gain tangible business results. As Robert himself says: "Textbook theories are inappropriate for growing businesses - if you keep doing what you've always done, you'll get the same results!"
His current focus:
Sort It - run the business you want to run
Bright Marketing - be fast, smart and bright
Brand It - you cannot afford not communicate
Alongside his numerous speaking engagements, Robert also does consulting work for, and is personal mentor to the leaders of a number of growing businesses in the UK.
'Decide your goals and be prepared to pay the price.'
"Robert creates a very challenging, thought- and (critically) action-provoking experience in his workshops. MDs will literally rethink their business, get real, face up to situations and develop the energy to take opportunities. He is refreshing to work
Jim McLaughlin, Optima
"Robert Craven is one of Warwick Business School's most highly regarded presenters. His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting."
Professor David Storey, Warwick Business School
"Your training programme was fundamental in improving our understanding of what it really takes to set up and run a small business. In particular, it was great to see the customer satisfaction scores improve materially."
Jerry Blackett, Sales and Performance Director, Barclays Bank plc
"A serial entrepreneur full of practical ideas that truly challenge the audience...."; "One of the UK's leading marketing specialists...."; "Inspirational!"; "One man you cannot afford to miss!"
Business Link, London
"The Jamie Oliver of business speakers!"
Keith Morton, MD, Wines2You.com