Sam Storey, Former Boxing Champion, Motivational Speaker, Amateur & Professional Boxing, Owner Lonsdale Belt, Newspaper Columnist, Born in the hardest hit area of Belfast during the ‘Troubles’ Sam was introduced to boxing from an early age as his father was the Irish National Coach. Sam lived through many turbulent years of violence and riots yet he did not use these traumatic beginnings as an excuse, the opposite in fact as it was through sport, and boxing in particular that Sam avoided being involved in the Sectarianism that gripped Belfast during these grim times. Sam went on to win every amateur title in Ireland and represented his country in the European, Commonwealth and Olympic Games. After travelling the world as an amateur Sam turned ‘pro’ at the age of 23 and went onto fight for the British, European and World titles against the likes of Chris Eubank and Steve Collins. This illustrious career culminated in the outright ownership of the Londsdale Belt, a feat only managed by 2 Irishmen before him. Since retiring from the sport in 1997 Sam has worked for Sky Sports and wrote a popular boxing column for the Sunday People newspaper. Sam is married with 2 children and divides his time between Belfast and Spain where he has ongoing business interests. ‘Change the picture’ is an emotive and inspiring story that gives an insight into the power of desire and how to keep it alive.

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Sam Storey

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Background

Born in the hardest hit area of Belfast during the ‘Troubles’ Sam was introduced to boxing from an early age as his father was the Irish National Coach.

Sam lived through many turbulent years of violence and riots yet he did not use these traumatic beginnings as an excuse, the opposite in fact as it was through sport, and boxing in particular that Sam avoided being involved in the Sectarianism that gripped Belfast during these grim times.

Areas of Expertise

Sam went on to win every amateur title in Ireland and represented his country in the European, Commonwealth and Olympic Games. After travelling the world as an amateur Sam turned ‘pro’ at the age of 23 and went onto fight for the British, European and World titles against the likes of Chris Eubank and Steve Collins. This illustrious career culminated in the outright ownership of the Londsdale Belt, a feat only managed by 2 Irishmen before him.

Since retiring from the sport in 1997 Sam has worked for Sky Sports and wrote a popular boxing column for the Sunday People newspaper. Sam is married with 2 children and divides his time between Belfast and Spain where he has ongoing business interests.

‘Change the picture’ is an emotive and inspiring story that gives an insight into the power of desire and how to keep it alive.

Client Comments

was a breath of fresh air to listen to this real life story of success, hugely motivating and perfectly pitched so the messages reached everyone in the audience, Sam is a true professional in every sense of the word and his keynote speech has hugely benefited the business.

John Flynn. Regional Vice President, Citisolutions (subsidiary of Citigroup)

Sam’s personal reflections impressed and inspired the audience, which included senior managers of Business in the Community member companies as well as Council officials and community representatives. Particularly motivating for delegates were Sam’s words of encouragement regarding the youth of today which encapsulated the theme of the day perfectly.

Maura McClean - Employee Volunteering Manager

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