Frank Wintle, Internal Communication workshop, Communicate to the whole organisation, Business Consultant, Communication Trainer, This workshop covers the issues of communicating to an organisation as a whole.

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Internal Communications in the changing organisation: Connecting All Dimensions

Led by: Frank Wintle

To book this workshop, please
call us on +44 (0)845 257 0807
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Who should attend:

This workshop is a must for anyone whose business it is to communicate and persuade within their organisations. It is particularly relevant to directors and managers of corporate communications and internal communications, and their counterparts in HR. This workshop will address the changed reality of internal communications, in which leaders must work harder to connect with employees who are more savvy and questioning but also have more to contribute than ever before.


1 Day course


Minimum 12, maximum 30 recommended.


Culture is communication, and communication conveys culture. Thanks to internet technologies, we live in a world of information plenty. But that hasn't necessarily meant that people are any more engaged in the organisations they work for. Often it is quite the opposite: bosses, assuming that an intranet and e-mail are doing the communications, become more distant from the people they are supposed to manage, with the inevitable result that employees become even more disengaged.

Internal communications should always be two-way: letting all employees in on a continual discussion, while allowing the bosses to interpret the organisation's aims, objectives and policies. Information is the least of it: within real communication managers tell a convincing story of where the organisation has been and where it is going, and they listen, and act on, the ideas, hopes, aspirations and concerns of the other people who work with them.

This workshop will address the changed reality of internal communications, in which leaders must work harder to connect with employees who are more savvy and questioning but also have more to contribute than ever before.

Topics / Content:


1. Introduction (9.30)

The goals for the day

Workshop style: energising, interactive, compelling

2. Getting to page one

The purpose of internal communications: not simply to inform but create a more effective, happier organisation

Degrees of communication

Positive purposes: to energise and motivate, to create a sense of community, to make use of the natural desire to communicate

The listening organisation

The communicator's role

3. Groundwork

The impact of new communications technologies in society and in organisations

Social change and people's experience and expectations in work

What motivates individuals at work

The latest research and thinking on leadership and its role in communications

Different types of organisation and a new model of organisational communication

4. Coffee break (11.00)

5. The leadership role (11.15)

The roles we now expect the leader, the top team and other managers to play in communications: doing, saying and listening

Leadership behaviour

What should leaders talk about? The difference between vision, values, stories and brands

Other words for the leadership lexicon: recognition, interpretation, care, trust

Ways in which the leadership can listen

How to persuade leaders and managers to really involve themselves in communication

6. Assessing your organisation

Introduce participants to a simple but powerful assessment tool, with which they can judge how well their organisations are addressing the new challenges in technology, social change and leadership.

They will then use it to assess their own organisations, after which there will be a feedback session and discussion.

7. Lunch (1.00)

8. Best practice (2.00)

Describe best practice communications in a varied range of organisations.

9. Media

A check list of channels of communication

What indirect channels do best; where face-to-face is essential

Alternatives to face-to-face when leaders just cannot meet everybody

Value for money and new technologies which are taking the cost out of production

Skills and training for all media

10. Tea break

11. Framework for change

Participants will be given a "Framework for Change", laying out a process for implementing a new kind of communications.

They will then work in groups to enumerate initiatives and activities they would undertake in their organisations under each heading in the framework.

Followed by feedback and discussion.

12. Action plans

Even if the whole plan is not clear, you must make a start

"Quick wins"

Encourage participants to prepare brief plans of the actions they can undertake immediately.

13. Presenters' summary

14. End of workshop agenda (5.00)


By participating, you will:

Understand better the context of internal communications today: the effects of technological and social change

Appreciate the ever greater role leaders must play in communication, to promote trust and effectiveness

Acquire tools to assess your own organisation's communications performance and gauge its communications needs

Learn how to engage your organisation's leaders in the internal communications enterprise

Build a framework for a new internal communications strategy and policies

See how to make "bottom up" participation in communication real and enriching

Learn from best practice stories of organisations which are successfully tackling the same communications issues and dilemmas as yours

Study a check-list of the merits and demerits of different media

Go away with a clear idea of what needs to be done in raising awareness and training for really effective communication throughout the organisation.


500 + Vat per delegate.

Trainer Background:

Frank Wintle

For ten years he has run his own London-based communications consultancy, offering courses in internal and external communications, individual coaching in communications skills, and agenda, production and presentation services for business seminars. His clients include BT, Caledonia Oil and Gas, Cisco Systems, Deloitte, the international Forum of Incident Response and Security Teams, HSBC, the Institute of Chartered Accountants in England and Wales and Virgin Money. He also trains Peace Observers in reporting and diary-keeping before their tours of duty in the Middle East.

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