Phillip Khan-Panni, How to write letters that really sell workshop, Business Trainer, Cross-cultural communication trainer, Public Speaking trainer, Business Speaker, Professional Business writing course, covering tips and techniques for selling an idea or service to both existing and potential clients and business partners.

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How to write letters that (really) sell

Led by: Phillip Khan-Panni

To book this workshop, please
call us on +44 (0)845 257 0807
or e-mail to:

Who should attend:

Directors/Senior Managers, business owners, sales professionals, Advertising/PR Executives, New Business developers, Copywriters, Charity managers, Speakers, Toastmasters, and anyone who needs to ask for anything in writing.


1 Day course


Minimum 4, maximum 8 recommended. Also available as one-to-one coaching on request.


This intensive Workshop is designed to help delegates to:

Find it easier to draft letters for new business

Understand the process of persuasion in print

Increase the chances of success with their mailings

Avoid the embarrassing errors that many business letters make

Make their business letters worth reading

Greatly improve their response rates

Write business letters that enhance their company’s reputation

Distinguish between terms that turn people off and words that work

Topics / Content:

This course is as much about new thinking as about techniques. It includes:

The 7 secrets of successful sales letters

Deadly sins to avoid

How to get your letter read

Powerful openings

Long copy or short copy?

The sequence of persuasion

Words that work

Practical exercises and positive feedback


Total course fee is £5,000 + Vat.

Trainer Background:

Phillip Khan-Panni

Phillip Khan-Panni is one of the UK's top Business Communications Consultants, and a proven master of succinct communication, both spoken and written. In addition, he is an expert in clear cross-cultural communication, regularly coaching top business leaders and diplomats. He speaks knowledgeably and interestingly about effective communication, about direct marketing and about customer relationship management (CRM) from a non-technical point of view. In addition, he is in demand as a meetings moderator and master of ceremonies.

He's one of the finest speakers in Britain, and has won more public speaking contests than anyone in Europe, becoming UK Public Speaking Champion seven times, Anglo-Irish champion three times, and World Silver Medallist at San Diego in 1995, a record so far unequalled in Britain.

He is the author of five books (see below). One recent reviewer wrote: "Khan-Panni writes with power and passion about putting power and passion into your public speaking and presentations. The ideas teem, the pace is fast and, above all, the writer has been there, got it wrong, worked out why and moved on."

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