Shaun Smith, Aligning people with Strategy workshop, Organisational Strategy implementation methods, 80% of mergers and acquisitions fail to achieve the objectives set for them or realise full shareholder value. The primary reason for this is the failure to align the workforce with the new organisation.

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Aligning People with Strategy

Led by: Shaun Smith

To book this workshop, please
call us on +44 (0)845 257 0807
or e-mail to:

Who should attend:

Anyone who is required to create strategy and ensure that it is turned into action. It will also benefit managers who have responsibility for optimising the performance of others.


2 Day course


This course is held on a High Performance Yacht accommodating 14 delegates. If held on land, a maximum of 20 delegates is recommended.


This programme creates experiences that build a deep understanding of what it takes to align people with strategy. It will help to illustrate the importance of alignment in creating a high-performance organisation and the elements that must be managed to bring this about. This programme can be particularly valuable following the introduction of a new leadership team or when introducing significant organisational change.

This programme is one of a series of management learning programmes pioneered by Shaun Smith in response to the growing number of organisations looking for innovative learning experiences that really enthuse their people and lead to significant changes in attitudes, behaviour and results.

Each programme is based on proven experiential learning techniques and is designed using the latest research into how adults learn most effectively. The learning takes place on high-performance yachts using programmes specifically designed to link the experience to key business challenges. Each programme however can be adapted to, or combined with, a more traditional workshop setting.

Topics / Content:

The programme focuses on how to set direction and move from strategic intent to aligned action. It examines the issues of alignment and empowerment and the appropriate balance for different stages of organisational growth. It contrasts organisational styles and how to create a learning organisation.


By being clear about their strategy, setting direction, aligning behaviour and empowering people to achieve a common goal the group gains real insight into how high-performing organisations convert talk to action. Delegates will:

understand the stages of organisational alignment and their impact on effectiveness
understand what is needed to create alignment and the consequences of not doing so
learn how to mobilise others through personal vision
understand when empowerment is appropriate and how to achieve it
learn how to adapt and plan strategies in changing circumstances
have a clear action plan that will enable them to translate the learning to everyday work.


As a bespoke course, the costs will depend on the details and length of the course.

Trainer Background:

Shaun Smith

Shaun is a leading expert in the field of customer experience, branding and organisational alignment. He is co-author of two books: Uncommon Practice which examines those companies that create exceptional customer experiences; and Managing the Customer Experience, which reveals how leaders can create the organisational capability to deliver an exceptional customer experience for their own company.

Shaun began his career in the airline industry, where he became Head of Customer Service, Sales and Marketing Training worldwide for British Airways. He later moved to Hong Kong to head up Cathay Performa Consulting, where he specialised in training and customer service strategy.

He returned to the UK in the late 1990s as Senior Vice President, Europe for Forum Corporation, which is one of the world’s leading providers of workplace learning.

Over the last 20 years, he has led a wide range of management development programmes including leadership, customer experience, and organisational alignment. He has worked within a diverse range of sectors throughout Europe, Asia Pacific and the US.

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