Beverley Hamilton, CSAVER - A model for Customer Advocacy, Customer Centric Business Workshop, This workshop is designed to make an organisation redefine itself as a customer focussed business and not a profit focussed business.

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CSAVER - A model for Customer Advocacy

Led by: Beverley Hamilton

To book this workshop, please
call us on +44 (0)845 257 0807
or e-mail to:

Who should attend:

Sales people, Sales Teams, Key Account Teams, Sales Leaders


Variable programme durations


Minimum 6, maximum 15 recommended.


To enable a shift from a sales centric to a customer centric team or organisation.

Topics / Content:


CSAVER© model
o Why knowing who your real customers are is key?
o Understanding how your customers buy
o Segmentation and strategies to succeed
o Needs assessment and solutions delivery
o Whole company selling
o Value creation
o Delivering The Promise


Each delegate will be able to

Define their customers and how they buy
Demonstrate a solutions based model for developing customer focused sales
Describe the value they offer to the selling and buying process
Develop an account plan for each key customer
Describe why whole company selling delivers customer advocacy


6 - 10 delegates - 2000 + Vat per delegate 11 - 15 delegates - 22,000 + Vat per programme.

Trainer Background:

Beverley Hamilton

Beverley Hamilton has a varied professional background. She was a secondary school PE teacher before moving into sports development where she established a regional wide coaching programme for children and adults in a variety of sports. She then joined the Royal Air Force and spent 11 years as an Air Traffic Control Officer working both in the UK and overseas.

In 1997 she joined British Airways and for the next 6 years took roles in both the Cargo and Passenger business in roles including Production Control, Change Management, sales force development and learning and development consultant.

In 2003 she left to establish her own business she now runs which works with senior sales executives and their teams to increase personal and team effectiveness. She also works with business owners to create their vision, develop goals and implement actions that will deliver an effective business and a profitable future.

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